Xinchuan Micro Guest IC Trading Network: Continuously strive for excellence in services and efficiently perform supply chain functions
Introduction: Passive and discrete device distribution has both breadth and depth, covering various needs such as material types, application fields, and customer stocking.Distributors must build a complete market prediction and supply service system, which is inseparable from a deep understanding of material characteristics and application requirements.In this interview, IC Trading Network specially invited Ding Chao, general manager of Shenzhen Xinchuan Microelectronics Technology Co., Ltd., to share his business experience as a distributor of passive and discrete devices.As a member of the IC trading network SSCP, Xinchuan Micro specializes in the full range of Vishay products and is deeply involved in original factory categories. It can stably meet the ordering and spot needs of customers in various fields and ensure quality and delivery.
IC trading network: Your company has specialized in a full range of Vishay brand products for many years. Can you share the process of cooperation with Vishay?
Mr. Ding: Our cooperation with Vishay is deep and solid, and there have been challenges and gains along the way.Initially, we chose to specialize in Vishay because its core product quality is excellent, its technology is unique, and it meets the actual needs of the application.In the early stages of promotion, we faced difficulties such as low customer awareness and limited sales channels. However, with persistence and continuous investment, we gradually opened up the market.Today, Vishay has established a good reputation in the industry, and our specialized business has also achieved remarkable results. In the future, we will continue to follow Vishay's pace, explore a broader market, and provide customers with better products and services.
IC trading network: There are a wide variety of passive and discrete devices and huge customer usage. How does your company respond in terms of supply chain management?
Mr. Ding: Passive and discrete devices are widely used, and the Vishay product line covers various scenarios.After long-term operation, we have accurately grasped the demand characteristics of different application fields, can quickly respond to customers' multi-category and large-volume material needs, and provide advantageous prices.
In daily operations, we integrate historical sales data, market trends and customer project plans to build a reliable demand forecast model, which can arrange orders and prepare goods in advance according to customer production plans.At the same time, we maintain close cooperation with suppliers to ensure smooth supply; in terms of inventory management, we balance inventory holding costs and shortage costs, set up safety stocks to cope with demand fluctuations, and strengthen the informatization of the supply chain to monitor inventory, orders and logistics status in real time to improve control and risk avoidance capabilities.As a supply chain hub, all our optimization measures are to ensure the efficient circulation of materials and accurate delivery to application areas.
IC trading network: From the perspective of operating Vishay products, how do you view the trend of substitution of domestic materials?How to strengthen your competitive advantage?
Mr. Ding: Domestic components have developed rapidly in recent years, and some products have achieved breakthroughs in technology and quality. For example, in the field of TVS diodes, some domestic brands have been able to replace international brands. This provides customers with more choices and encourages the industry to make progress together.
We can also feel the innovative vitality of Vishay. Its recently launched ultra-small, highly integrated photodiodes, third-generation 1200V silicon carbide Schottky diodes, and DFN3820A diode packaging technology that complies with AEC-Q101 automotive regulations have highlighted differentiated competitive advantages and inspired us to continue to improve our capabilities.In addition, the rapid development of domestic substitution has also made us deeply aware of the importance of smooth supply. For example, Hevis Capacitor has provided a short-delivery alternative to Vishay's long production cycle. This has also strengthened our determination to continue to optimize customer supply guarantee services.
IC trading network: Japanese passive component prices are rising, and PC and mobile phone shipments are picking up. What do you think of the industry opportunities in the second half of this year?What areas deserve attention?
Mr. Ding: The price increase of Japanese passive components and the improvement of terminal shipments have released positive signals of demand recovery. There are clear opportunities for the passive component industry in the second half of this year.Among them, AI is the biggest variable. Its application will increase the demand for high-value precision passive components in servers and PCs, and increase the total value of passive components in a single device. This is an important increase for us.
In addition, the demand for power converters is growing rapidly in new energy vehicles, photovoltaics, wind power, UPS, industrial motors and other fields.For example, the demand for resistors in new energy vehicle batteries, on-board chargers, inverters, etc. has increased significantly. It has become the largest market segment for resistors and the largest source of future growth for film capacitors. New energy-related industries deserve special attention.
IC trading network: As a user of Chuangxin Index Professional Edition, which indicators does your company pay most attention to?How does this tool help business operations?
Mr. Ding: We use the core index to focus on market demand trends, judge demand fluctuations from changes in chip popularity, and adjust stocking and sales strategies in a timely manner; at the same time, we obtain industry technological innovation trends to provide a basis for inventory optimization.Among them, the cloud price function can directly query the market performance of a single model, providing an important reference for our price adjustments.
Now is the age of data, and we are actively introducing big data analysis. Chuangxin Index has indeed provided us with strong support in market decision-making, resource allocation, business opportunity mining, risk avoidance, etc., and optimized overall operating efficiency.
IC trading network: Will the wave of online trading of components change the existing distribution model of passive components?
Mr. Ding: Online trading will have a certain impact on the existing distribution model, but the degree of change needs to be judged based on multiple factors.The advantages of online transactions include convenience and efficiency, reduced intermediate links, lower procurement costs, rich product information, and transparent inventory, which is very attractive to small-scale customers and small-volume orders.
However, the core demand of the industry is not simply to purchase goods. Stable supply, high-quality after-sales, and competitive prices are the key. Long-term cooperation and mutual understanding between distributors and customers are the core to improving supply efficiency.Therefore, for large customers or customers who value supply stability, establishing long-term cooperation with high-quality distributors is still the best choice.
Overall, online transactions will promote the optimization and adjustment of the existing distribution model and serve as a supplementary model to better meet the diverse needs of customers, while the existing distribution model will still exist for a long time.
$1.3/ 个
BOM
+86 4000004090
Online WhatsApp